We have prepared some step-by-step guides and a Communication Planner to help you plan an effective communications or promotional campaign.
Step-by-step guides
- Objectives (17KB)
- Target audiences (21KB)
- Evaluation and research (19KB)
- Effective presentations (18KB)
- Effective visual aids (13KB)
- Exhibitions and displays (22KB)
- Public speaking skills (17KB
- Writing for the customer (14KB)
- Glossary of designers' and printers' terms (31KB)
You should read the first three guides before you begin to think about planning your communications or promotional campaign.
Communications Planner
Why use the communications planner?
- You won't have to spend your time and energy working out how to go about it from scratch.
- If you use the planner, you'll free up more of your time to think of some more innovative or creative ways to reach your audience.
- You can access more detail on the specific topics you are interested in. The range of topics covered online is listed in the guides section.
- You'll feel more comfortable if you know you are taking a systematic approach and you'll be much less likely to overlook something.
- You'll find it much easier to distinguish between good opportunities and those that waste time and money if you have a clear idea of exactly what you are trying to achieve. The planner will help you think more laterally about who you are communicating with and how you will do it.
- If you have realistic objectives and a clear idea of your strategy and the resources you'll need to achieve them, you're more likely to get those resources as well as commitment from all the staff who will be involved - and to achieve what you are setting out to do.
- We place emphasis on outcomes, and the evidence supporting our conclusions. Communications are an important part of all our services, and we need to use robust evaluation mechanisms to give us that evidence - even if it leads us to challenge what we are doing at present.
Download the Communications Planner (37KB) *
*This document is in 'Portable Document Format' (PDF) which can be read using Adobe Acrobat Reader. If you already have Adobe Acrobat Reader on your machine then the document will open automatically when you click on it. If it doesn't then click on the image to the right to obtain a free copy.
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